The Neptune Consumer Survey of Flood Awareness, conducted nationally in partnership with the University of South Florida, highlights consumer misperceptions of flood risk and flood insurance options and cost. One of the key findings – Consumers significantly underestimate their level of risk of flooding:
- 60% believe that they have Low Risk or No Risk of flooding, whereas according to a Verisk 2019 study, 50% of US homes are at Moderate to Extreme Risk.
- 32% believe they are not located in a flood zone.
- 33% do not know what flood zone they are in.